Lush has all the time been a model that focuses on environmentally-conscious merchandise and packaging, and prior to now, they’ve constantly proven solidarity and assist to Indigenous communities. To proceed its vocal assist of the Indigenous group, the model is launching a brand new marketing campaign specializing in girls and women on the entrance strains of the local weather disaster.
The brand new marketing campaign is titled “Land Defenders, Water Protectors” and is in partnership with Indigenous Peoples Rights International and The Blue Planet Project. The aim is to lift $350K with a brand new, restricted version bathtub bomb that follows the model’s ethos.
The bathtub bomb created for the initiative is known as Guardian of the Forest. It has blue and inexperienced hues resembling that of a globe. It is going to be accessible on the brand’s website for $8.25. 100% of the proceeds from purchases, minus tax, will go straight to the initiative and assist communities whose land is in peril from deforestation, fossil gasoline extraction, privatization, and land and water grabs.