Saturday, June 12, 2021
Home LILE & STYLE Luxury Soaps made from goat milk? This Chennai store is the place to...

Soaps made from goat milk? This Chennai store is the place to buy it

Kruthika Kumaran recalls her first time making soap out of goat’s milk.

“My mother suffered from an extreme skin condition for over a decade before she passed away. It was she who encouraged me to take up cosmetology classes,” she says, adding, “My daughter has eczema. It makes a person’s skin dry. That is when I decided to make goat milk soaps.”

Ever since, Kruthika has dreamed of formulating a new range of organic skin and hair care products in the hopes of starting a skincare brand of her own. Today, her dream has come true in the form of Vilvah, the store she recently-opened at the Varnamala wedding experience centre in T Nagar.

Conceived in Coimbatore in 2017, Vilvah offers handcrafted products from soaps, lip balms, day cream, face masks and serum.

Kruthika says that Vilvah manufactures all its products with farm fresh coconut oil, neem, oil, jasmine oil, avarampoo (Tanner’s cassia) and turmeric.

“We have our own farm near Coimbatore where we rear goats, and that is how I started making goat milk soaps. All the ingredients for our products come straight from our farm, and so we don’t have to worry about sourcing raw materials,” she says.

Smart milk

  • Goat milk acts as a moisturiser as it is rich in essential fatty acids and triglycerides, and contains skin minerals like selenium and Vitamin A — believed to be the most important vitamin for the skin, which is why the brand uses it for skin repair, eczema and psoriasis.

The concept of sustainability is also on her mind as she goes about building her brand. “We shifted to plastic-free containers a few months ago. We are also planning to bring refill machines for shampoos; our customers can bring old bottles and get them refilled instead of buying more bottles,” she says, adding that the ingredients she uses in her products are also bio-degradable.

“We ask our customers to recycle their bottles here. This is what will help in the sustainability of our brand, and it is also the only way forward,” states Kruthika.

What is not on her agenda, at the moment, is brand expansion. “The products we have curated are for Indian skin types and conditions, and so we do not plan on popularising the brand abroad,” she says.

You have reached your limit for free articles this month.

Subscription Benefits Include

Today’s Paper

Find mobile-friendly version of articles from the day’s newspaper in one easy-to-read list.

Unlimited Access

Enjoy reading as many articles as you wish without any limitations.

Personalised recommendations

A select list of articles that match your interests and tastes.

Faster pages

Move smoothly between articles as our pages load instantly.


A one-stop-shop for seeing the latest updates, and managing your preferences.


We brief you on the latest and most important developments, three times a day.

Not convinced? Know why you should pay for news.

*Our Digital Subscription plans do not currently include the e-paper ,crossword, iPhone, iPad mobile applications and print. Our plans enhance your reading experience.

Source link


Please enter your comment!
Please enter your name here

Most Popular

Indian Staffing Market will be the largest market in the world, today the industry is an over 6 billion dollar industry, says Mr Sultan...

Mumbai: According to Mr Sultan Khan, Founder & Director of EaseConnect HR Services Pvt. Ltd. Indian Staffing Market will be the largest market in...

HSE Interview Questions & Answers

What is Safety? The condition of being protected from or unlikely to cause danger, risk, or injury is Called Safety. What is the accident? It is an...

Putham Pudhu Kaalai trailer: Five Tamil filmmakers bring five stories of love in the time of Covid-19

The trailer of Amazon Prime’s upcoming Tamil film Putham Pudhu Kaalai was unveiled on Monday by filmmaker Mani Ratnam and composer A.R Rahman. Tamil...