Tuesday, May 11, 2021
Home WOLRD Asia Washington's NFL team officially retires name and logo after sponsor backlash

Washington’s NFL team officially retires name and logo after sponsor backlash

A Washington Redskins helmet is seen on the field before the game between the Washington Redskins and the Philadelphia Eagles at FedExField on December 15, 2019 in Landover, Maryland.

Scott Taetsch | Getty Images

The National Football League team in Washington, D.C., will officially retire the team’s name and logo, the club announced Monday. A new name was not announced.

The organization, which had its name since 1932, launched a review of its name after partners and sponsors began to criticize the team for failing to acknowledge the sensitivity regarding the name and logo to Native Americans.   

“We want to keep our sponsors, fans and community apprised of our thinking as we go forward,” the team said in a statement. “Today, we are announcing we will be retiring the Redskins name and logo upon completion of this review. Dan Snyder and Coach Rivera are working closely to develop a new name and design approach that will enhance the standing of our proud, tradition rich franchise and inspire our sponsors, fans and community for the next 100 years.”

Sponsors including Bank of America, Nike, Pepsi and FedEx, which owns the naming rights to the team’s home stadium in Maryland, all came out against the previous team name. FedEx bought naming rights to FedEx Field in 1998 for $205 million in a deal that runs through 2025. Frederick Smith, the FedEx CEO, is a minority owner of the team. Last week, tech giant Amazon also pulled merchandise from its site, joining mega retailers Walmart and Target.

Fanatics, which is the exclusive manufacturer and distributor for Nike-branded NFL merchandise, told CNBC it will continue to sell the Washington team’s merchandise with the original name and logos at reduced prices until its inventory runs out.

Team owner Dan Snyder had previously said he will never change the name, telling USA Today in 2013: “It’s that simple. NEVER — you can use caps.” But Snyder changed his stance following social unrest in the country after George Floyd’s death on May 25.

–CNBC’s Jessica Golden contributed to this report.


Please enter your comment!
Please enter your name here

Most Popular

Indian Staffing Market will be the largest market in the world, today the industry is an over 6 billion dollar industry, says Mr Sultan...

Mumbai: According to Mr Sultan Khan, Founder & Director of EaseConnect HR Services Pvt. Ltd. Indian Staffing Market will be the largest market in...

HSE Interview Questions & Answers

What is Safety? The condition of being protected from or unlikely to cause danger, risk, or injury is Called Safety. What is the accident? It is an...

Putham Pudhu Kaalai trailer: Five Tamil filmmakers bring five stories of love in the time of Covid-19

The trailer of Amazon Prime’s upcoming Tamil film Putham Pudhu Kaalai was unveiled on Monday by filmmaker Mani Ratnam and composer A.R Rahman. Tamil...